Richard Ghilarducci: Don’t Take Company Culture for Granted

Richard Ghilarducci has mentioned in the past that company culture is important to the future of an organization. A positive or good culture can do wonders for a company. A bad or negative culture can be enough to sink the business. Today, Richard Ghilarducci reviews a few important points of company culture.

What do we mean by “company culture”?

What is company culture? What kind of impact does it have on new employees and long-time team members? What steps can organizations take to foster and further cultivate a culture that drives results?

Richard Ghilarducci notes that company culture is the umbrella term for the shared values, attitudes, behaviors, and standards that define a work environment. It details and reflects the experience people have at their workplace and how it compares to the external brand and messaging of the business.

Company culture is what creates the day-to-day experience of employees at a company. When the organization has a positive company culture, employees are much more likely to be engaged, committed, and excited to come to work. It holds for brand-new employees and people working at all levels of management. However, when the culture is negative, employees often feel like working is a chore.

Not only can a positive company culture help retain talented and passionate employees, Richard Ghilarducci says that it can also attract the right people for the job. Once the positive company culture goes beyond the workplace, it can resonate through the brand and people’s perception of the brand. That is why many people are attracted to certain companies and prefer them over others.

A company with a positive work culture can also give employees a sense of accomplishment. Employees will feel that they’re not just there to work in exchange for a salary and other benefits. They go to work with a goal and go home feeling they have contributed something substantial to the company.

Additionally, if you are trying to build up a brand, it’s best to start in the workplace, says Richard Ghilarducci. Branding creates several opportunities, including ideals of what the brand stands for. It can represent equality, social justice, or several other disciplines that employees can embody. Employees who strongly believe in the brand become your first line of influencers.

During his career that spanned over 30 years, Richard Ghilarducci held leadership roles, including Chief Executive Officer, Chief Financial Officer, and Chief Operating Officer. For more of his insights on leadership, follow this page for updates.